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The TME industry is undergoing a profound transformation, driven by advances in Artificial Intelligence

AI’s Transformative Impact on the TME Industry

AI on Telecommunications, Media & Entertainment


Blog, Industry News, AI, Telecommunications, Media & Entertainment, TME


Jun 15, 2023

The Telecommunications, Media & Entertainment (TME) industry is undergoing a profound transformation, driven by advances in Artificial Intelligence (AI) technology. With the growing demand for faster, more reliable, and efficient communication networks, AI has played a significant role in shaping the industry.

How thw impact of AI is reshaping the way we connect, consume media and engage with entertainment

From enhancing customer experiences to optimizing operations and content delivery, AI has the potential to transform the way we communicate: 

  • Enhanced Customer Experiences 

One of the most significant impacts of AI on the telecommunications industry is in customer service. AI-powered chatbots and virtual assistants are designed to understand natural language and can supply personalized responses to customers. As a result, virtual assistants enable telecommunication organizations to connect with customers via chat and voice through natural speech and to offer real-time assistance, thereby improving customer satisfaction and reducing the need for human intervention.  

Furthermore, through the use of user data and AI algorithms, companies can create hyper-targeted advs, delivering relevant content to specific audiences. AI can analyze consumer behavior, social media interactions, and browsing history to refine ad placement and improve campaign performance. This not only increases the effectiveness of advertising but also improves user experience by delivering content which is aligned with their interests.   

For example, EPAM’s digital metahuman, Vivian, can interact with humans in real time. “Powered by a combination of AI-enabled chatbots, motion capture and 3D gaming software, EPAM’s digital metahuman will enable digital businesses to offer customers real-life experiences for technical support, sales, customer service and more, creating remote lifelike interactive customer engagements that facilitate education, autonomy and convenience” (read the full article here). 


  • Content Creation and Curation  

Using advanced algorithms to look for patterns within the data, telcos can both detect and predict network anomalies and proactively fix troubleshoot problems before customers are negatively affected. 

In addition, Machine Learning algorithms can analyze vast amounts of data, such as social media trends, user preferences, and viewing habits, to generate valuable insights for content creators. AI can help in generating automated content, such as news articles or sports highlights, and can contribute to content selection by recommending personalized playlists, films, or TV shows based on individual preferences. 


  • Content Recommendations and Discovery 

AI-powered recommendation systems have transformed the way we discover and consume content. Streaming platforms and media services use AI algorithms to analyze users’ preferences, viewing habits, and historical data to supply personalized content recommendations. These systems help users discover new movies, TV shows, music, or books tailored to their interests, leading to increased engagement. 

In addition, using AI-driven data analytics to increase engagement, telcos can increase their subscriber growth rate and average revenue per user (ARPU) by smart upselling and cross-selling their services. By predicting customer needs using real-time context, telcos can make the right offer at the right time through the right channel. 


  • Faster download and upload speeds 

Another area where AI has had a significant impact is in the development of 5G networks. 5G promises to deliver faster download and upload speeds, low latency, and greater reliability. However, it also introduces new challenges, such as the need for more advanced network management and optimization capabilities. AI can help address these challenges by enabling network operators to predict network traffic, identify areas of congestion, and optimize network resources. 


  • Network Optimization and Infrastructure Management 

AI has also played a critical role in optimizing network performance and managing complex telecom infrastructures.

Telecommunications networks are becoming increasingly complex, with multiple devices and applications competing for bandwidth. AI in the telecoms industry uses advanced algorithms to look for patterns in data, enabling telcos to both detect and predict network anomalies, optimize bandwidth allocation, and improve overall network efficiency. This ensures that network performance remains consistent, optimizing network quality based on traffic information by region and time zone.  

AI also enables predictive maintenance, reducing downtime and enhancing service reliability. 


  • Content Security and Copyright Protection 

AI technologies can also be used to improve network security. With the growing number of devices connected to telecommunications networks, cybersecurity threats are becoming more frequent.

AI algorithms can detect and prevent unauthorized distribution of copyrighted material, watermark digital content to track its use, and find potential security threats or breaches. By using AI, companies can safeguard their assets, protect content creators’ rights, and maintain a safe ecosystem for consumers. 


  • Predictive Maintenance 

AI-driven predictive analytics are helping telecoms deliver better services by using data, sophisticated algorithms, and machine learning techniques to predict future outcomes based on historical data. This means that operators can use data-driven insights to check the status of equipment and predict failures based on patterns. 

The implementation of AI in telecoms enables proactive troubleshooting of problems with communications hardware, such as cell towers, power lines, data center servers, and even set-top boxes in customers’ homes. In the short term, network automation and intelligence will enable better root cause analysis and prediction of issues. 

Long term, these technologies will underpin more strategic goals, such as creating new customer experiences and dealing efficiently with emerging business needs. 


A call to action for generative AI

As Frank Burkitt, Alexei Zhukov and Dimitry Razorionov told us in their “A Call to Action for Generative AI” ebook, “the introduction and rapid adoption of generative AI are shaping up to be as disruptive as the launch of the ATM (Advanced Therapy Management), internet, smartphone and electric vehicle. 

It is especially important to consider the challenges, monetary impact and use cases of generative AI. EPAM is uniquely positioned to help you ride this wave of disruption and maximize the benefits of adoption.  

Don’t hesitate to read more about it and download this piece to learn more: A Call to Action fo Generative AI



to sum up

Overall, the integration of AI into the Telecommunications, Media & Entertainment industry is revolutionizing the way we connect, consume content, and engage with entertainment. AI gives those in the telecommunications industry many opportunities to experiment and grow, improving customer service, perfecting network performance, enabling the development of 5G networks or enhancing network security. 

Embracing AI technologies opens new possibilities for innovation, personalization, and efficiency, empowering companies to thrive in a rapidly evolving digital landscape.  

By using the potential of AI responsibly, the TME industry can continue to supply immersive, personalized experiences to consumers while driving its own growth and evolution. 


What to expect from 5G technology


Blog, Industry News, 5G


Feb 21, 2023

After global subscriptions to 5G doubled in 2022 reaching 1,961 million according to Ericsson (2022) the world distribution of this technology remains uneven – with China still as the world power in 5G.

However, the future of 5G in Western Europe seems bright – maybe even brighter than that of North America – with the average annual growth of 5G expected to reach 41% for the next six years, thus accumulating a total 490 million subscriptions by the end of 2028. There is therefore a lot of room to grow and major opportunities to help make sure those predictions become a reality.

What impact does 5G have today?

With the truth being out about the potential of this new connection technology, many enterprises are eager to have it positively impact their business through improved productivity levels and insight, better application performance and the creation of new experiences for their customers.

There are currently 750 cities USA, China and the Philippines where 5G is available and active, and organizations are already profiting from the benefits of 5G which include:

Transitioning From 4G to 5G

While transitioning from 2G to 3G only required users to get new SIM cards, the change from 3G to 4G was indeed more costly due to phones having to be built with this capability in mind. However, the need for higher speed in wireless connectivity and the major profit manufacturers made from this change showed it was all worth it.

Now, globalization is stronger than ever and effective connectivity has never been this highly demanded. Therefore, the main goal was to achieve better use of the radio spectrum in order to allow thousands of devices to be handled simultaneously by a single network without jeopardizing speed, and 5G was developed to do just that ever since it first began to be developed in 2008.

The following chart shows the main differences between 5G and its predecessor:

  • Latency: 10 ms → less than 1 ms.

  • Peak Data Rates: 1 Gb/s → 20 Gb/s.

  • Available Spectrum: 3GHz → 30GHz.

  • Connection Density: 100 Thousand connections/km2 → 1 Million connections/ km2.

  • Frequency Band: 600 MHz to 5.925 GHz → 600 MHz to mmWave.

Aplications of 5G

There are many ways in which 5G can improve the dynamics of today’s society, in all sectors and for multiple purposes. In fact, each of its core features can themselves give way for one or multiple actions that overall make connection faster, better and cheaper.

Massive Machine Type Communication

Used for Smart Cities, Smart Agriculture or industrial automation

Ultra Reliable Low Latency Communication

Used for immersive entertainment, remote patient monitoring or autonomous vehicles

Enhanced Mobile Broadband

Used for AR/VR, content streaming or cloud gaming

5G & Media and Entertainment

More focused in our sector, 5G is expected to bring so much to the table including a never-ending list of new ways to both offer and enjoy content.

Some of these advancements will be linked to:

  • Content experience: Support high quality data services, sharing of user and machine generated content.

  • Immersive media: Support the immersive theatrical experiences such as AR, VR, mixed reality and location based.

  • Smart Distribution:Enable use of multicast and broadcast modes over wireless network.

  • Off site media production: To remove production from on site, outside broadcast units to a central location and enables cloud based production.

5G & Telcos

With the expansion of 5G, telecommunications companies can rewrite their business models, creating new revenue streams by service 5G-reliant service providers as well as end users, thus suiting a wide range of use cases.

Over the next 4 years, telcos are expected to invest up to US$57 billion to build higher network density, add spectrum and upgrade active equipment. However, it is going to beequally important for them to think hollisitically about the monetization opportunities and not only focus on charging more for faster data.

Optiva Media and 5G Technology

We believe in change, in technology and in the digital revolution. We are thrilled to see the future of technology get closer everyday with us being in synch and prepared to thrive in whatever it throws our way.

Optiva Media has already started working with 5G technology, for many of our products and services require that low latency and major speed for them to deliver – such as metaverse features and cloud systems.


Virtual Smart Cities: the city of the future


Blog, Industry News, Smart Cities 


Dec 20, 2022

By 2050, 70% of the world’s population will live in cities. This increasing pressure on urban environments will critically depend on our ability to use technology to make cities more efficient, connected, inclusive, sustainable, and lively for his citizens and business. Smart cities are the proposed answer to these challenges.

What are “smart cities” ?

These are cities capable of using information and communication technology (ICT) to create better infrastructures and management tools for its citizens – from public transportation to energy saving, sustainability or efficiency in all its aspects.

In other words, it is the combination of people, technologies and creativity in a way that can make any city in the world more sustainable and efficient.

Its goal is to pursue the following values:

  • Inclusion
  • Transparency
  • Improving resource allocation
  • Clustering

An advance in smart cities are energy charging points for cars, which will be found in the different places within the cities. 

Digital twins in the metaverse

By their reliance on IoT technologies and automated data management to capture the dynamics of urban environments, smart cities provide us with a wealth of information that can be leveraged to replicate most of the cities’ activities in a virtual fashion. So, the next natural step in the evolution of smart cities is their migration to the Metaverse through digital twins.

There is no universally established definition of the metaverse. It doesn’t refer to one type of platform, technology or community but instead a change in how end users begin to interact with the world. In the metaverse, the following features are combined in a realistic, parallel world with interpersonal, economic, and potentially industrial activity.

At Optiva Media, we are increasingly incorporating profiles related to the development of the metaverse, XR, and VR applications, and their integration with different AI and image processing techniques in different domains such as Industry 5.0, which bears resemblances to the type of interactive scenarios required by Virtual Smart Cities.

Despite some limitations, we can already see the potential benefits of using a Metaverse in Industry 5.0. One use case that Optiva Media R&I is working on is the Metaverse for the AI-assisted design of Digital Twins.

Digital Twin is a virtual representation of a real-world physical system or product. It serves purposes, such as system simulation, integration, testing, monitoring, and maintenance. In the metaverse operators, engineers, stakeholders and end users can connect to design and analyse DT of manufacturing sites and industrial prototypes very early in the design process by expressing their design ideas. These ideas are transformed into viable systems based on technologies of AI-assisted design and ML. 

Industrial Digital Twins and AI-assisted design will make these processes cheaper, faster, and safer

If you wish to know more about this development or its benefits in this and other industries you can read about one of Optiva Media’s current project: an integrated solution program for smart agriculture to achieve a more sustainable future. To do so, click here.


The evolution of TV: from the first transmission to the immersive experiences


Blog, Industry News, TV


Nov 18, 2022

Television is one of the most important means of communication that has ever existed. Thanks to its free and easy access, millions of people around the world can have access to news, entertainment and culture.

International Television Day

Television has been celebrated every November 21 since 1996 since the General Assembly proclaimed it in 1996, along the commemoration of the celebration of the UN’s First World Forum via TV. This way the UN intends to have television be recognized as having great impact on the present world stage. Therefore, it is considered a tool for orientation, channeling and mobilization of public opinion that promotes exchanges of programs focused on peace, security, economic and social development and culture, among other issues.

The importance of television

The importance of television can be seen in many different aspects, although today it is perhaps one of the most criticized media:

  1. In the first place, television can be accessible to many more people than other media, in both economic and cultural terms – to access a newspaper it is necessary to know how to read and write.
  2. In addition, television uses much more informal, accessible and visually attractive and dynamic languages, so its reach is much greater than that of other media such as radio or newspapers, which are certainly limited to a single type of medium.
  3. Finally, television was one of the first media that allowed viewers to enjoy programs and shows from other parts of the world, facilitating the knowledge between cultures and the increasingly varied availability of options: movies, series, news, sports, children’s, cultural, gastronomic programs, etc.

Optiva Media’s impact in this evolution

We want to be part of this revolution. We want to be present in the development of new tecnologies that will ultimately change the way people interact with content for the better.

Optiva Media is devoted to helping TV companies around the world make the most of their services, and that it why our role is crucial in the making of the future of TV. Our wide expertise and knowhow in the TV sector give us the confidence on what we do, the quality of what we offer and the successful outcome of every project.

Optiva has its focus on TV and all the good it can bring to today’s society. Happy World Television Day!


Bringing the last technology for the creation of precision agriculture tools


Blog, Industry News, Precision Agriculture


Nov 11, 2022

Today, November 10, World Science Day for Peace and Development is celebrated for another year. This annual event, proclaimed by Unesco, began to be celebrated worldwide in 2002. Its purpose is to renew commitment, both nationally and internationally, to science for peace and development, and to emphasize the responsible use of science for the benefit of societies. It also aims to raise public awareness of the importance of science and to bridge the gap between science and society.

What does Optiva Media do for science, peace and development?

Scientific innovation involves the successful exploitation of new ideas to generate new techniques, products and processes, which, as result, leads to the creation of solutions to new economic, social and environmental challenges that apply to Europe as a whole.

Facing the challenges ahead concerning climate change and the well being of citizens, the European Green Deal stresses the importance of leveraging science and technology to promote more sustainable agriculture activities. In Optiva Media, we’re bringing IoT, Big Data, and AI together for the creation of precision agriculture tools.

Smart Agriculture at Optiva Media

Technology can help farmers increase the productivity, efficiency and sustainability of their activities by using data-driven, scientific approaches to their activity and decision-making processes:

  • IoT (Internet of Things) sensors and image-capturing devices can gather real-time data on the field and relay it to cloud platforms through hybrid WLAN/mobile communication networks.
  • Big Data technologies gather and process raw data in order to make it amenable to scientific research, end-user visualization and specialized systems for KPI detection, prediction and assistance to decision making.
  • AI can be used to train models capable of analyzing images and sensor data to assess activity KPIs related to farm health, growth, soil conditions, etc., and predict the evolution of those for determination of optimum times for farming activities (cropping, fertilizer usage, crop rotation).

In Optiva Media’s R&D department, we’re devising an integrated Smart Agriculture solution to help researchers and farmers advance on our shared goal towards a more sustainable future.

We know that scientific and technological advances generate benefits in improving quality of life and help solve problems in society. For this reason, Optiva Media works to find solutions and achieve a more sustainable, supportive and committed society. In addition, the development of telecommunications has had a positive impact on society that also helps us to achieve what we want to claim with the celebration of World Science Day for Peace and Development, with the improvement in communication and transmission of information and data over the Internet.


Premium Video on Demand in a nutshell


Blog, Industry News, Video On Demand


Aug 16, 2022

One of the impacts of COVID-19 was the stoppage of productions and resignation in premieres. Premium Video on Demand (PVoD) appeared on different platforms such as Disney+ or HBO Max, to meet the needs of subscribers from their homes.

After the pandemic, the cinema window had to change, releasing the movie on PVoD instead of in a theatre. This could put more pressure on the success of streaming efforts to compensate and affect the revenue generated by theatres or other windows.

Video on Demand vs Premium Video on Demand

First, we need to understand the difference between Video on Deman (VoD) and Premium Video on Demand (PVoD):

Video on Demand

The concept of an online service where the user has full freedom to choose the desired content without fixed schedules, also known as VoD

Premium Video on Demand

Focuses more on movies, their premieres and recent releases, which are exclusive content for which the subscriber pays a higher fee. Its acronym is: PVoD. 

According to Deloitte’s 14th Annual Fall Pulse Survey of Digital Media Trends, only 18% of U.S. consumers have attended a movie in a theater since the COVID-19 pandemic began. As the pandemic continued, studios released more movies through PVoD and viewership increased. As of October 2020, 35% of consumers claim to have seen a PVoD release.

Premium video on demand brings advantages such as helping studios make their streaming services more valuable to subscribers, satisfying consumers’ desire for new content, and making them feel like a VIP. In addition, direct-to-consumer release could anticipate the cost of preparing a movie for streaming distribution.

Also, it has been a lever to attract new subscribers and retain existing subscribers with exclusive releases.

While the pandemic has hit the film industry hard, it also offers an opportunity for business models with a time-honoured tradition to relax and better meet the challenges of the digital world.

Other video on demand business models

In addition to PVoD, other recently emerging business models include:

  • SVoD: Subscription Video on Demand. This is a subscription model for streaming television services through a contract that guarantees unlimited access to the content offered by the platform. An example would be: Netflix.
  • TVoD: Transactional Video on Demand. This is the counterpart to the “free bar” enjoyed in the SVoD model. Under normal circumstances, a TVoD service does not charge the user to open an account, but rather the user pays a certain amount for each content viewed. As Prime Video (mixed model between SVoD and TVoD).
  • AVoD: Advertising (or Ad-based) Video on Demand. This is a free audiovisual content consumption model. The fact that AVoD has no costs for the user is due to the fact that it is financed based on advertising. An example would be: YouTube.

A more relevant example was Disney+, which implemented “Premier Access“, a type of Premium VOD in which it has released its latest titles such as Mulan, Cruella, Raya and the last dragon, Jungle Cruise and Black Widow. In this way it takes advantage of the appetite that its 100 million subscribers have for exclusive content that they cannot see directly in theatres.

We know that advances in streaming technology allow the secure distribution of live and on demand content in the highest quality, ensuring the best user experience. Therefore, Optiva Media works to meet the user’s needs and to make every advance in streaming more satisfying. 


Video On Demand – 2021 trends landscape


Blog, Industry News, Video On Demand


Jan 8, 2022

The increasing use of Video-on-demand (VOD) in industries such as Entertainment, Education and Training, Network Video Kiosks, Online Commerce, Digital Libraries and other ones is driving the growth of the VOD market across the globe. People around the world across generations are consuming more video than they ever have, and they plan to watch even more going into 2022

A recent HubSpot survey revealed that audiences prefer video over all other forms of content including emails, infographics, and blog articles. Another report found year-over-year viewing times on VOD platforms up 155% (with almost 20 minutes spent per session).

Nowadays, consumers have their pick of dozens of video streaming services, both for free and with a paid subscription. In fact, according to different studies, video streaming revenue is forecast to grow 60% from 2020 to 2025 and reach $94 billion by the end of 2025, with most coming from subscription fees.

According to Cisco Systems, the demand for video is only going to grow. In their annual report, they predict the number of internet-connected devices will more than triple the global population by 2023. Cisco also forecasts 70% of the world will own mobile devices by then and consumer demand for 4K/UHD content will double. The demand for video is on the rise, and businesses and content creators are faced with endless opportunities in this market.

Trends landscape from 2021

Video on demand is the future of online content distribution and the latest trends prove it. With the start of this new year, it’s time to analyze and collect the trends that 2021 left us with:

  1.  People are spending most time watching paid streaming services compared to other types of video content:

    In recent years, the number of people consuming streaming services, both paid and free, has been steadily increasing, but paid VoD services, such as Netflix, HBO, Prime Video or Apple TV, have increased the most.

    Even as people increase their away-from-home activities, the situation is rather that consumers will watch even more paid or free video streaming services in 2022.

  2. The use of video streaming services on the smartphone is increasing:

    Though most consumers watch video streaming on the television, the use of smartphones to watch VoD content is increasing. In fact, among the youngest viewers, mobile is the most popular device for video streaming.

  3. Streaming services are seen as better value and higher-quality content:

    Subscription cost and the quality of video content are the most important factors when consumers pick a VoD service. Other important attributes include the flexibility to cancel their subscription anytime and the availability of free content.

    In addition, most consumers say that the content on streaming services is more entertaining than cable or satellite TV. Also, the viewers believe that streaming subscriptions offer better value for their money than subscribing to cable or satellite TV.

  4. Consumers want access to some live content for free:

    There are some types of content that consumers will pay for, but they also expect to get live content for free (presumably with ads).

    Consumers are most likely to pay for on-demand movies and TV shows. Meanwhile, they want to get live news, award shows, gaming and sports for free.

  5.  Netflix is the most popular streaming service globally:

    Across the world, Netflix is the most popular streaming service, followed by YouTube, Prime Video, and Disney+.

    In the top 10 streaming services globally, there are a mix of paid subscription-based services, ad-supported services, and free on-demand video services—which gives marketers options when building an advertising strategy to reach highly engaged streaming viewers.


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