Industry News

From enhancing customer experiences to optimizing operations and content delivery, AI has the potential to transform the way we communicate: 

• Enhanced Customer Experiences 

One of the most significant impacts of AI on the telecommunications industry is in customer service. AI-powered chatbots and virtual assistants are designed to understand natural language and can supply personalized responses to customers. As a result, virtual assistants enable telecommunication organizations to connect with customers via chat and voice through natural speech and to offer real-time assistance, thereby improving customer satisfaction and reducing the need for human intervention.  

Furthermore, through the use of user data and AI algorithms, companies can create hyper-targeted advs, delivering relevant content to specific audiences. AI can analyze consumer behavior, social media interactions, and browsing history to refine ad placement and improve campaign performance. This not only increases the effectiveness of advertising but also improves user experience by delivering content which is aligned with their interests.   

For example, EPAM’s digital metahuman, Vivian, can interact with humans in real time. “Powered by a combination of AI-enabled chatbots, motion capture and 3D gaming software, EPAM’s digital metahuman will enable digital businesses to offer customers real-life experiences for technical support, sales, customer service and more, creating remote lifelike interactive customer engagements that facilitate education, autonomy and convenience” (read the full article here). 

• Content Creation and Curation  

Using advanced algorithms to look for patterns within the data, telcos can both detect and predict network anomalies and proactively fix troubleshoot problems before customers are negatively affected. 

In addition, Machine Learning algorithms can analyze vast amounts of data, such as social media trends, user preferences, and viewing habits, to generate valuable insights for content creators. AI can help in generating automated content, such as news articles or sports highlights, and can contribute to content selection by recommending personalized playlists, films, or TV shows based on individual preferences. 

• Content Recommendations and Discovery 

AI-powered recommendation systems have transformed the way we discover and consume content. Streaming platforms and media services use AI algorithms to analyze users’ preferences, viewing habits, and historical data to supply personalized content recommendations. These systems help users discover new movies, TV shows, music, or books tailored to their interests, leading to increased engagement. 

In addition, using AI-driven data analytics to increase engagement, telcos can increase their subscriber growth rate and average revenue per user (ARPU) by smart upselling and cross-selling their services. By predicting customer needs using real-time context, telcos can make the right offer at the right time through the right channel. 

• Faster download and upload speeds 

Another area where AI has had a significant impact is in the development of 5G networks. 5G promises to deliver faster download and upload speeds, low latency, and greater reliability. However, it also introduces new challenges, such as the need for more advanced network management and optimization capabilities. AI can help address these challenges by enabling network operators to predict network traffic, identify areas of congestion, and optimize network resources. 

• Network Optimization and Infrastructure Management 

AI has also played a critical role in optimizing network performance and managing complex telecom infrastructures.

Telecommunications networks are becoming increasingly complex, with multiple devices and applications competing for bandwidth. AI in the telecoms industry uses advanced algorithms to look for patterns in data, enabling telcos to both detect and predict network anomalies, optimize bandwidth allocation, and improve overall network efficiency. This ensures that network performance remains consistent, optimizing network quality based on traffic information by region and time zone.  

AI also enables predictive maintenance, reducing downtime and enhancing service reliability. 

• Content Security and Copyright Protection 

AI technologies can also be used to improve network security. With the growing number of devices connected to telecommunications networks, cybersecurity threats are becoming more frequent.

AI algorithms can detect and prevent unauthorized distribution of copyrighted material, watermark digital content to track its use, and find potential security threats or breaches. By using AI, companies can safeguard their assets, protect content creators’ rights, and maintain a safe ecosystem for consumers. 

• Predictive Maintenance 

AI-driven predictive analytics are helping telecoms deliver better services by using data, sophisticated algorithms, and machine learning techniques to predict future outcomes based on historical data. This means that operators can use data-driven insights to check the status of equipment and predict failures based on patterns. 

The implementation of AI in telecoms enables proactive troubleshooting of problems with communications hardware, such as cell towers, power lines, data center servers, and even set-top boxes in customers’ homes. In the short term, network automation and intelligence will enable better root cause analysis and prediction of issues. 

Long term, these technologies will underpin more strategic goals, such as creating new customer experiences and dealing efficiently with emerging business needs. 

With the truth being out about the potential of this new connection technology, many enterprises are eager to have it positively impact their business through improved productivity levels and insight, better application performance and the creation of new experiences for their customers.

There are currently 750 cities USA, China and the Philippines where 5G is available and active, and organizations are already profiting from the benefits of 5G which include:

These are cities capable of using information and communication technology (ICT) to create better infrastructures and management tools for its citizens – from public transportation to energy saving, sustainability or efficiency in all its aspects.

In other words, it is the combination of people, technologies and creativity in a way that can make any city in the world more sustainable and efficient.

Its goal is to pursue the following values:

• Inclusion
• Transparency
• Improving resource allocation
• Clustering

An advance in smart cities are energy charging points for cars, which will be found in the different places within the cities. 

Television has been celebrated every November 21 since 1996 since the General Assembly proclaimed it in 1996, along the commemoration of the celebration of the UN’s First World Forum via TV. This way the UN intends to have television be recognized as having great impact on the present world stage. Therefore, it is considered a tool for orientation, channeling and mobilization of public opinion that promotes exchanges of programs focused on peace, security, economic and social development and culture, among other issues.

Scientific innovation involves the successful exploitation of new ideas to generate new techniques, products and processes, which, as result, leads to the creation of solutions to new economic, social and environmental challenges that apply to Europe as a whole.

Facing the challenges ahead concerning climate change and the well being of citizens, the European Green Deal stresses the importance of leveraging science and technology to promote more sustainable agriculture activities. In Optiva Media, we’re bringing IoT, Big Data, and AI together for the creation of precision agriculture tools.

First, we need to understand the difference between Video on Deman (VoD) and Premium Video on Demand (PVoD):

Video on demand is the future of online content distribution and the latest trends prove it. With the start of this new year, it’s time to analyze and collect the trends that 2021 left us with:

1.  People are spending most time watching paid streaming services compared to other types of video content:

   In recent years, the number of people consuming streaming services, both paid and free, has been steadily increasing, but paid VoD services, such as Netflix, HBO, Prime Video or Apple TV, have increased the most.

   Even as people increase their away-from-home activities, the situation is rather that consumers will watch even more paid or free video streaming services in 2022.

2. The use of video streaming services on the smartphone is increasing:

   Though most consumers watch video streaming on the television, the use of smartphones to watch VoD content is increasing. In fact, among the youngest viewers, mobile is the most popular device for video streaming.

3. Streaming services are seen as better value and higher-quality content:

   Subscription cost and the quality of video content are the most important factors when consumers pick a VoD service. Other important attributes include the flexibility to cancel their subscription anytime and the availability of free content.

   In addition, most consumers say that the content on streaming services is more entertaining than cable or satellite TV. Also, the viewers believe that streaming subscriptions offer better value for their money than subscribing to cable or satellite TV.

4. Consumers want access to some live content for free:

   There are some types of content that consumers will pay for, but they also expect to get live content for free (presumably with ads).

   Consumers are most likely to pay for on-demand movies and TV shows. Meanwhile, they want to get live news, award shows, gaming and sports for free.

5.  Netflix is the most popular streaming service globally:

   Across the world, Netflix is the most popular streaming service, followed by YouTube, Prime Video, and Disney+.

   In the top 10 streaming services globally, there are a mix of paid subscription-based services, ad-supported services, and free on-demand video services—which gives marketers options when building an advertising strategy to reach highly engaged streaming viewers.